TIMES GOWA, JAKARTA – With the temporary closure of Mount Ijen due to increased volcanic activity, Banyuwangi’s tourism industry faces a significant challenge. To mitigate the impact, the Banyuwangi Department of Culture and Tourism (Disbudpar) has introduced an innovative tourism package in collaboration with several Online Travel Agents (OTA), such as Traveloka and Aladin. This package aims to attract international visitors by offering a bundled travel experience that combines the best of Banyuwangi and West Bali.

The bundled package focuses on creating a seamless travel experience for international tourists who land in either Jakarta or Bali. With projections suggesting that millions of tourists will visit Indonesia in 2024, Banyuwangi is setting its sights on capturing at least 1% of those visitors, equivalent to 80,000 international tourists. To achieve this, Disbudpar has partnered with five prominent OTAs to make the region more accessible and appealing.

The package offers a curated experience, allowing travelers to explore the unique natural and cultural attractions of Banyuwangi before continuing their journey to West Bali. In Banyuwangi, tourists can visit the iconic Ijen Crater, famous for its blue flames, as well as the Djawatan Forest, known for its lush, mystical landscapes, and the serene Red Island Beach. After their stay in Banyuwangi, tourists can head to Bali to enjoy Menjangan Island, a popular diving spot with crystal-clear waters and diverse marine life, and Lovina Beach, renowned for its dolphin sightings.

This strategic collaboration not only promotes Banyuwangi but also strengthens ties with Bali’s tourism sector, particularly in the Jembrana and Buleleng regions. By offering a multi-destination experience, the package is designed to appeal to international visitors seeking a comprehensive Indonesian adventure. The convenience of booking through major OTAs further enhances the package's attractiveness, providing tourists with a hassle-free way to explore multiple destinations in a single trip.

Ainur Rofiq, Head of Marketing at Disbudpar, emphasized that the bundling approach is expected to generate increased interest from tourists who might otherwise skip Banyuwangi. The integration of Banyuwangi’s distinct natural beauty with Bali’s renowned attractions creates a compelling offer for travelers.

In the face of Mount Ijen’s closure, this bundled tourism package represents Banyuwangi’s effort to maintain its status as a prime destination. By collaborating with OTAs and West Bali, Banyuwangi hopes to drive international tourism, ensuring that the region remains vibrant and attractive despite the temporary loss of its main attraction. (*)